Now open · Early access

Skip the $10k
research agency.
Validate by Friday.

Consumer research in 48 hours. Target the exact users you need, get real responses from verified humans, make your next product decision with data — not guesses.

Launch your first survey See how it works

No credit card $50 minimum Pay per campaign

opinionlab.com/results/pricing-test

Live results 197 responses · 22h remaining

Which price feels right for this product?

$29/month 132 · 67%

$19/month 55 · 28%

$39/month 10 · 5%

US · SaaS buyers · 2–10 person teams Campaign cost: $800

Why OpinionLab

Built for teams without a research department.

Three things that matter when you're betting a quarter of your runway on a decision.

Real users, not bored panelists

Every respondent passes identity, behavioral, and attention verification. Failed responses are replaced at no cost.

Targeting that works for niches

Filter by 40+ attributes: job role, company size, software stack, category purchases, income, app usage. Find your exact user.

Results in 24–48 hours

Most broad-audience campaigns start filling in 15 minutes. Live dashboard, same-day export, no waiting for a "final report."

How it works

From question to decision
in under 48 hours.

No research background needed. If you can write a Google Doc, you can run a campaign. Here's what the process looks like.

Step 01 15 min

Build the survey

Pick a template — pricing, feature validation, concept testing, NPS — or start from scratch. Add your questions. Preview how it looks.

Step 02 5 min

Define the audience

Filter by job role, company size, software used, purchase behavior, and 40+ other attributes. Set your sample size. See the price before you commit.

Step 03 24 hrs

Launch and watch it fill

Broad consumer audiences start responding in minutes. Live dashboard updates in real time. Failed QC responses are auto-replaced at no cost.

Step 04 15 min

Read and decide

Charts, cross-tabs, open-text summaries — all ready in your dashboard. Export to CSV or share a link. Make the call.

Decision made in < 48 hours

Try it yourself → free to set up

Why not just...

You've probably tried one of these.
Here's the honest trade-off.

	DIY (Typeform + Slack)	User interviews	Research agency	OpinionLab
Time to results	Days of chasing	2–4 weeks	4–8 weeks	24–48 hours
Cost	Free (your time)	Free (very slow)	$10k–$50k	From $50
Sample size	5–15 friends	6–10 calls	200–500	50–2,000
Statistical confidence	None	None	High	High
Bias risk	Very high (network)	Medium	Low	Low
Need a research team?	No	No	Yes (theirs)	No

If you've ever posted "quick survey for my startup 🙏" in a Slack group, you already know the problem.

Pricing

$1 per question,
per response. That's the whole thing.

No contracts. No seats. No sales calls. Minimum campaign is 50 responses. Run one survey and never pay us again — or run one every week.

Build your campaign

live estimate

Number of questions 5 questions

125

Number of responses 200 respondents

50 (min)2,000

Your campaign $1 × 5 × 200

Total $1,000

That's $5.00 per completed response

Launch this campaign

Pay only when you launch. Full refund if under-delivered.

Common campaign sizes

Hard-to-reach audiences

Niche B2B or low-incidence groups may be quoted higher. Exact price shown before launch.

Panel quality

Cheap panels have a reputation.
Here's how we're different.

$50 for 50 responses sounds too cheap. Here's exactly how we make sure every respondent is real, attentive, and matches your filters.

Identity verification on onboarding

Phone, device fingerprint, and behavioral signals before their first survey.

Real-time fraud screening

Speeders, straight-liners, bot-like patterns flagged mid-survey. Replaced at no cost.

Full refund if campaign under-delivers

Real money back. Not "credits for next time."

Our quality commitments

Failed responses auto-replaced

Any response that doesn't pass QC is swapped out. You always get the number you paid for.

Exact targeting or your money back

If we can't fill your audience spec, you get a full refund — not store credit.

See the price before you pay

Hard-to-reach audiences are quoted upfront. No surprise invoices after the campaign runs.

Questions about our panel? Email us →

Early access

We're just getting started.
Be one of our first customers.

OpinionLab is in early access. The first customers get direct access to the founding team, faster support, and input on what we build next. No lock-in — run one campaign and see for yourself.

Get early access Already have an account

Free to set up. First campaign from $50. No contracts.

FAQ

Questions founders actually ask.

What's the real minimum spend?

$50 — 1 question, 50 respondents. No monthly fee, no contract, no setup cost. Run one campaign and never pay us again.

How do you keep quality high at this price?

Three things. (1) Identity verification on panel signup. (2) Real-time fraud flagging mid-survey — failed responses replaced at no cost. (3) Full refund if your campaign can't be filled to spec. Not credits — actual money back.

Can I target users of specific apps or products?

Yes — app usage, software stack, category purchases, job title, company size, and 40+ other attributes. Narrower audiences may be quoted higher — you'll see the price before launch.

How fast will I actually see responses?

Broad consumer audiences: first response in ~15 minutes, full campaign in under 24 hours. Niche B2B audiences: 2–5 days. You'll see an ETA before you pay.

What question types are supported?

Single-select, multi-select, ranking, rating scales, open text, matrix, conjoint, and screener logic. Every type counts as one "question" for pricing.

Do I need research experience?

No. Templates cover pricing, features, positioning, concepts, NPS, and messaging. If you can write a Google Doc, you can run a survey here.

Can I export raw data?

Yes — CSV, XLSX, and shareable dashboard links. No paywall on export.

Skip the $10kresearch agency. Validate by Friday.